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- Written by: Tim Davis
- Category: Blog
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The instinct when work is going well is to add: another size, another finish, another variant. Each addition looks small at the point of deciding, and the cost of it only becomes visible much later, spread thinly across everything else.
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- Written by: Tim Davis
- Category: Blog
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Most of what determines whether a problem is remembered badly happens in the first reply, before anything has actually been fixed. The fix matters; it just matters later than people expect.
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- Written by: Tim Davis
- Category: Blog
- Hits: 203
A description that lists what something is will be read once. A description that answers the questions someone was already holding gets read to the end, and it is usually shorter.
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- Written by: Tim Davis
- Category: Blog
- Hits: 211
Packaging gets specified once, at the point where the first order is going out and the priority is that it arrives intact. It is rarely revisited, which is why most of it is heavier, larger and more expensive than the thing now requires.

















